NEWS AND EVENTS
NMMA AGAIN HONORS MASTERCRAFT WITH 2017 INNOVATION AWARD
MasterCraft Boat Company (NASDAQ: MCFT) cemented its leadership as an innovator in the towboat category with its sixth innovation award in seven years for its groundbreaking DockStar Handling System, an exclusive option available on select 2017 MasterCraft boats. Announced at last weekend's Miami International Boat Show, the National Marine Manufacturer's Association (NMMA) and Boating Writers International honored MasterCraft with this award as one of just 19 winners out of 63 evaluated products.
"We're thrilled to receive yet another innovation award from the NMMA recognizing that MasterCraft products are the most innovative in our industry," said Terry mcNew, President and CEO of MasterCraft Boat Company. "Our award-winning technologies are why many boat owners choose MasterCraft and the DockStar Handling System is a great example of how our engineering can benefit consumers. DockStar not only simplified navigating tight spaces like docks and marinas, it also improved the handling of MasterCraft boats."
The patent pending DockStar Handling System enables boat drivers of any ability level to confidently drive in reverse and more easily navigate tight docks and crowded marinas. MasterCraft's engineering team conquered two equally important charters with the innovative DockStar Handling System: enable drivers to control a boat in any direction in reverse and improve the docking and maneuverability capabilities of an inboard drive MasterCraft. The DockStar Handling System enables this through a pair of low-profile, flanking rudders that enable port-side reverse control, which was previously unattainable with any inboard towboat, while also greatly assisting during docking and controlling the vessel at low speeds.
Continued Legacy of Industry Innovation
In the last three years MasterCraft's top new products and technologies all received the annual Innovation Award from the NMMA and Boating Writers International. In 2014, the company's Gen 2 Surf System that provided perfectly shaped, chest high waves at the touch of a button received the annual designation. The same year, the company's ultimate ski boat, the ProStar, received the Innovation Award due to a bevy of innovations like the convertible bow, pioneering storage system for skis and unparalleled flat wakes. In 2015, the company's ultimate wake surf boat, the X23, also received the Innovation Award being recognized for its groundbreaking hull design and compartmentalized ballasts that deliver the longest, most customizable waves on the market.
To learn more about the DockStar Handling System and see the technology in action, please visit: http://www.mastercraft.com/dockstar
2018 Boat Buyer’s Guide
Whether you’re new to the lake or a seasoned captain, making a boat purchase is a huge decision. And between message boards, dealers and friends, there’s a lot of information to parse. We have your back. If you’re in the market for a new or used boat, this guide is for you. Get the Buyer’s GuideREAD MORE
New X24 Surf Boat Creates Industry’s Largest Wave, Most Advanced Surf Experience
Expanding its dominance in wake surfing technology and performance, the new X24 announced today by MasterCraft Boat Company (NASDAQ: MCFT) enters the market as the new wake surfing category standard. The newest X-series vessel’s on water experience blends the science of its leading MasterCraft wake surf boat technology with the soul of wave riding. “With the X23 and iconic XStar setting the bar for wakeboarding and surf and performance, it was tough to outdo ourselves. But we delivered,” said Terry McNew, President and CEO of MasterCraft Boat Company. “With the new X24, we’ve created a reliable and exceptional experience with the ultimate in on-the-water durability, reliability and performance.” Science-driven surf experience MasterCraft engineers have produced award-winning wake surfing technology and boats within the X-series and the X24 is no exception. Surf science was put into motion with the X24, starting with a new surf-specific hull design that when equipped with up to 4,300 lbs. of ballast and the Gen 2 Surf System creates the industry’s largest wake that is perfectly sculpted and customized through MasterCraft technology. New wake-specific technologies work in concert on the X24 to operationally speed up the boat’s wake-specific functions. A premium new 2018 feature, the new FastFill Ballast System speeds ...READ MORE
MASTERCRAFT’S ICONIC XSTAR RE-EMERGES WITH THE INDUSTRY’S BIGGEST WAKE
Two decades after changing the sport of wakeboarding with the first performance wakeboard boat, MasterCraft Boat Company (NASDAQ: MCFT) today announced the newest iteration of its iconic XStar. The completely redesigned 2018 MasterCraft XStar dev=buts as the highest performing, most technologically advanced wake-specific boat in the industry, once again setting the standard for those who demand the very best. "With the new XStar, the original wakeboard boat has again become the unbeatable," said Terry Mcnew, President and CEO of MasterCraft Boat Company. "Over 21 years, our engineers' charter for the XStar has remained the same: do whatever it takes to outperform and progress the sport. For 2018, MasterCraft is the only company that has what the XStar can deliver: the biggest wake in existence and our exclusive digitally-enhanced driving and entertainment experience." Unprecedented wake and driving performance Living up to the performance expectations of the iconic XStar brand, the highest performing XStar ever will enable the next level of progression in wakeboarding and wake surfing. Whether its Himalaya-sized double-ups or massive, customizable surf waves, the 23-foot XStar has it handled through a combination of key features. The XStar debuts a radical new wake-specific hull design that can be equipped with 4,100 lbs. of ...READ MORE
MasterCraft’s New XT21 Ushers in New Era of Crossover Legacy
MasterCraft Boat Company (NASDAQ: MCFT) today introduced the new XT21, an agile new mid-sized multi-purpose crossover boat. The third addition to MasterCraft's do-everything XT crossover boat line, the 21-foot XT21 replaces the company's legendary X10 crossover with a boat improved in every way. MasterCraft XT series boats are steadily setting the industry standard in premium features and performance for all towboat activities at a more approachable price.Positioned between the new 23-foot XT23 and 20-foot XT20, the XT21 is a middleweight crossover boat that is easy to transport and operate and can accommodate a crew of 14. The all-new hull on the XT21 delivers responsive handling with minimum bow rise and improves performance in every on-water activity - from massive wakes, to endless waves and smooth skiing. Like all MasterCraft boats, the optional award-winning Gen 2 Surf System has been custom designed for the new hull to create three zones of perfectly sculpted lips and sizeable curling surf waves. The Gen 2 Surf System combined with customized hard-sided ballast tanks accommodate up to 2,500 lbs. of ballast to optimize the wake and amplify it to new levels.The XT21 dons over a dozen of the new accouterments found on MasterCraft's latest 2017 ...READ MORE
MasterCraft Boats Broadens MasterCraft Throwdown Competition into Summer-Long Event Series
VONORE, Tenn. (June 17, 2016) – Building on the momentum from last year’s inaugural MasterCraft Throwdown, MasterCraft Boats (NASDAQ: MCFT) has announced plans to expand this platform from a single competition into a full-blown, summer-long event series. This new format will widen the opportunities for both competitors and fans to be involved with the progression of competitive watersports as the new series will feature an online video competition, a made-for-TV pro invitational and a traveling demo tour at regional dealer locations. Last year’s inaugural MasterCraft Throwdown boosted wakeboarding and waterskiing back into the action sports spotlight by boasting the largest cash purse in the history of competitive watersports and a new world skifly record of 312 feet by long distance jumping legend Freddy Krueger. This year’s lineup looks even more promising with world-class riders such as Rusty Malinoski, Harley Clifford and Shota Tezuka set to compete. “MasterCraft has been at the forefront of competitive wakeboarding and waterskiing since the company’s inception in 1968 and the company plans to retain its leadership role in shaping the future of competitive watersports,” said Terry McNew, President and CEO of MasterCraft. “This new format for the MasterCraft Throwdown will continue to shine the spotlight on the ...READ MORE
MasterCraft Boats Honored with 2015 IndustryWeek Best Plants Award
Marine Manufacturer Recognized for Operational Excellence, Customer Satisfaction and Rewarding Workplace VONORE, Tenn. (Jan. 19, 2016) – MasterCraft Boats (NASDAQ: MCFT) today joined very elite company being named among the 2015 IndustryWeek Best Plants, a prestigious award honoring operational excellence in leading-edge manufacturing facilities across North America. For over two decades, the IndustryWeek Best Plants award has recognized companies that have successfully implemented strategies to increase competitiveness, enhance customer satisfaction and foster stimulating work environments. The goal is for other companies to then emulate these best practices. Highly respected, U.S.-based manufacturers such as Harley Davidson, Lockheed Martin and Toyota have won this honor in the past. “MasterCraft is honored to earn the 2015 IndustryWeek Best Plants award and be recognized among these elite manufacturing facilities,” said Terry McNew, President and CEO of MasterCraft. “Across the company, we continue to set new benchmarks for operational excellence and establish best practices in manufacturing. Our dedicated employees, management team and board members each were instrumental in the company earning this award.” One of the key drivers for MasterCraft was its successful employee empowerment program, an ongoing company-wide initiative that encourages factory line workers to suggest improvements to the production process. More than 13,000 employee-generated improvements were ...READ MORE
MasterCraft Returns As Finalist For 2015 IndustryWeek Best Plants Award
MasterCraft Boat Company (NASDAQ: MCFT), the only marine company to achieve three separate ISO certifications, today was named a finalist for the IndustryWeek Best Plants awards for the second year running. The prestigious IndustryWeek Best Plants awards honor operational excellence in leading-edge manufacturing facilities across North America that have successfully implemented strategies to increase competitiveness, enhance customer satisfaction, and foster stimulating and rewarding work environments. “Over the last few years, MasterCraft has implemented a company-wide charter to improve both its production facilities and the manufacturing process, together ensuring the highest level of quality in the construction of our boats,” said Terry McNew, President and CEO of MasterCraft Boat Company. “Being recognized again as a finalist for an IndustryWeek Best Plants award validates our operational excellence strategy that is embraced from the ground up by MasterCraft’s employees and management team.” Beyond its success in terms of innovations and market share, MasterCraft continues to set the industry bar in terms of quality and workplace safety. The company stands alone as the only marine manufacturer to achieve three separate ISO certifications for Quality, Environmental and Safety management systems across its production, and product development operations. ISO standards represent international best practices that have been in ...READ MORE
MasterCraft Redefines Sophistication and Performance with New X26
MasterCraft (NASDAQ: MCFT) recently unveiled the new X26, the latest addition to its innovative 2016 boat line that delivers a category-defining balance of luxury, power and playfulness. In a class of its own, the X26 delivers an elevated experience on the water through high-end, refined features and upscale amenities coupled with MasterCraft’s legendary towsports performance. Handcrafted in MasterCraft’s U.S.-based manufacturing facility in Vonore, Tenn., the finer elements of the X26 create the ultimate vessel that delivers all-day recreation, luxury and comfort on the water. Every square inch of the boat, down to the smallest detail, has been masterfully built using nothing less than premium materials including precision-cut fiberglass, hand stitched upholstery, industry-leading gelcoat gloss levels and retention as well as jewel-like billet aluminum. The X26’s roomy interior offers a highly adaptable layout that quickly morphs from an intimate setting to a spacious lounge capable of accommodating a guest list of eighteen. Designed with entertaining in mind, the X26 has an optional head, built-in sink, refrigerator, multiple Igloo® coolers, hidden trash receptacles and gas-assisted shocks providing one-handed access to storage compartments. Built for the family embarking on an all-day cruise that can also take performance to the next level, the X26 opens up new ...READ MORE